Posts

OSP: Final index

  Online, Social and Participatory media index 1)  OSP: Clay Shirky - End of Audience blog tasks 2)  OSP: Influencers and celebrity culture 3)  OSP: Taylor Swift CSP - Language and Representations 4)  OSP: Taylor Swift CSP - Audience and Industries  5)  Baseline Assessment learner response 6)  OSP: Postcolonial theory - Gilroy and diasporic identity 7)  OSP: The Voice - blog case study

The Voice CSP

T he Voice CSP: case study blog tasks Language and contexts Go to  the Voice homepage  and answer the following: 1) What news website key conventions can you find on the Voice homepage? -T op menu bar, subscription icon, news content, thumbnails, advertisements, central images, search icon and advertisements. 2) What are some of the items in the top menu bar and what does this tell you about the content, values and ideologies of the Voice? -C ontent such as news, sports, lifestyle, entertainment, competitions, opinion and faith. It appeals to a large target audience including hard and soft news. 3) Look at the news stories on the Voice homepage. Pick  two  stories and explain why they might appeal to the Voice's target audience.  - Chris Kabas death from a black community perspective-the media presents his death honestly without any type of racial discrimination. 4) How is narrative used to encourage audience engagement with the Voice? Apply narrative theories (e.g. Todorov equilib

OSP: Paul Gilroy - Postcolonial theory and diasporic identity

Paul Gilroy - blog tasks Go to our Media Factsheet archive on the Media Shared drive and open  Factsheet 170: Gilroy – Ethnicity and Postcolonial Theory . Our Media Factsheet archive is on the Media Shared drive: M:\Resources\A Level\Media Factsheets or you can  access it online here  using your Greenford Google login. Read the Factsheet and complete the following questions/tasks: 1) How does Gilroy suggest racial identities are constructed? -Race can be seen as shared biological identities inherited from previous generations. Gilroy would argue that race makes the identity of oppressors and the oppressed seem fixed and uniform; that racial categories are caused by human interactions and as such those categories are subject to change. Around the world structures of political and social life have been constructed under race thinking. 2) What does Gilroy suggest regarding the causes and history of racism? - As  Gilroy sees race as a result of racism, the fact  that these aspects of socie

Baseline assessment learner response

Baseline assessment learner response Create a new blog post called 'Y13 baseline assessment learner response' and complete the following tasks: 1) Type up your feedback in  full  (you don't need to write the mark and grade if you want to keep this confidential). -WWW: Marwa,a solid effort overall.In particular a great response for question 2(media effects theories),your question 3(magazine and audiences)demonstrates strong knowledge of both CSP's. -EBI: Give examples for News-beat(question 1) and also consider more on the industries section for magazine(question 3). 2) Focusing on the BBC  News-beat  question, write three ways it helps to fulfil the BBC's mission statement that you  didn't  include in your original assessment answer. Use the mark scheme for ideas. -News-beat offers educational content through some of the news stories selected to be in the daily bulletins. Examples include a News-beat story on a project highlighting street harassment of women whi

Taylor Swift: Audience and Industries blog tasks

Audience Background and audience wider reading Read  this Guardian feature on stan accounts and fandom . Answer the following questions: 1) What examples of fandom and celebrities are provided in the article?  -Lady Gaga’s Little Monsters, BeyoncĂ©’s Bey Hive, Taylor Swift’s Swifties, and Nicki Minaj’s Barbs. 2) Why did Taylor Swift run into trouble with her fanbase?  -When the presale for Taylor Swift’s tour turned into a battle royale for fans locked out of Ticketmaster’s system, frazzled Swifties voiced their disappointment. Ticketmaster and Swift quickly apologised, with the singer  calling the process “excruciating” . Ticketmaster ended up testifying in Congress in a hearing about consolidation in the ticketing industry. 3) Do stan accounts reflect Clay Shirky's ideas regarding the 'end of audience'? How?  -Yes,they do as a new audience has begun where they are able to share and post online initially being apart of social media having a say in many conversations. Read 

Taylor Swift: Language and Representations

Narrative Go to our Media Magazine archive (issue MM79) and read the feature All Too Well on Taylor Swift and how she controls her own narrative. Answer the following questions:  1) Why is Taylor Swift re-recording her earlier albums?  -   Swift’s deal with Big Machine ended in 2018 and she  signed with Republic Records, but the masters remained with her former label, which was subsequently purchased by  Scooter Braun for a reported $300m – with his purchase of the label, Braun became the owner of Swift’s masters in late 2020 on the condition that he would continue to financially profit from them. She quickly announced her intentions to re-record  her Big Machine albums, which would give her complete  ownership of the records and nullify Braun’s involvement. 2) Why did Taylor Swift choose to make the short film 'All Too Well'?  -T o show how she has broken free of control by others and created an image of the greatest artists of all times. 3) What other examples are provided in

Clay Shirky: End of audience blog tasks

  Clay Shirky: End of audience blog tasks Media Magazine reading Media Magazine 55 has an overview of technology journalist Bill Thompson’s conference presentation on ‘What has the internet ever done for me?’ It’s an excellent summary of the internet’s brief history and its impact on society. Go to  our Media Magazine archive , click on MM55 and scroll to page 13 to read the article ‘What has the internet ever done for me?’ Answer the following questions: 1) Looking over the article as a whole, what are some of the positive developments due to the internet highlighted by Bill Thompson? -"The network doesn’t care what the data means or how it is used, and that is its main strength and main weakness. It means the Net is open to innovation like email, the web, Spotify or Snapchat – but is also makes it next to impossible to stop spam, abuse or the trading of images of child abuse. These two sides of the network are always with us." 2) What are the negatives or dangers linked to