Marwamediaexam

1) Introduction to Media: 10 questions 2)  Semiotics blog tasks 3) Language: Reading an image - media codes 4) Media consumption audit 5) Reception theory - advert analyses 6)  Genre: Factsheets and genre study questions 7) Narrative: Factsheet questions 8 ) October assessment learner response 9 ) Audience theory 1 - Hypodermic needle/Two-step flow/U&G 10) Audience theory 2 - The effects debate - Bandura, Cohen  11) Industries: Hesmondhalgh - The Cultural Industries 12) Industries: Regulation

Cultural Industries: blog task 1) What does the term 'Cultural Industries' actually refer to? - The term ‘cultural industry’ refers to the creation, production, and  distribution of products 2) What does Hesmondhalgh identify regarding the societies in which the cultural industries are highly profitable? - Hesmondhalgh identifies that the societies in which the cultural industries are highly profitable tend to be societies that support the conditions where large companies, and their political allies, make money. 3) Why do some media products offer ideologies that challenge capitalism or inequalities in society? - This occurs because companies in the cultural industry must consistently compete with each other to attract audience members. 4) Look at page 2 of the factsheet. What are the problems that Hesmondhalgh identifies with regards to the cultural industries? -Risky business -Semi-public goods; the need to create scarcity -High production costs and low reproduction costs -Cr

Media conglomerate research 1)What did you find out about your allocated media conglomerate? Selection of  company : The Walt Disney Company Vertical and horizontal integration: What examples can you find of vertical or horizontal integration for this conglomerate? Remember, for vertical integration you are looking for companies linked through the chain of production. -Vertical integration : -Disney owns Hulu and Disney -Disney offers theme parks like Disney world -Disney owns marvel  -Horizontal integration: -Disney and Pixar merge is a perfect example of horizontal integration. Disney purchased Pixar back in 2006. -Convergence and synergy: -Find a media product or brand associated with your conglomerate. How has technology changed the way audiences access that product? What examples of synergy can you find in the promotion or distribution of the media product?  -Disney advertising their products on Disney channel and a way for Disney to sell their product is using their Disney stores