Marwamediaexam

  Learner response blog tasks 1) Type up your feedback in  full  (you don't need to write the mark and grade if you want to keep this confidential). -WWW: Marwa, an overall fair assessment. Your question 2 was very good and clear and you were able to compare both adverts. -EBI: Not enough detailed textual analysis for question 1.Also question 3 was too opinionated and not supported with enough theory to validate your argument. 2) Read  the whole mark scheme for this assessment carefully . Identify at least  one  potential point that you missed out on for each question in the assessment. -Question one: monochrome: black and white colour scheme. -Question two: Representation of women in the Score advert reflects the changing role of women in the 1960s to some extent. This is no longer the stereotypical 1950s housewife -Question three: Paul Gilroy's theory about 'othering' 3) Look at your answer and the mark scheme for  Question 1  (Diamonds advert unseen text). List  thre

Representations of women in advertising Academic reading: A Critical Analysis of Progressive Depictions of Gender in Advertising Read  these extracts from an academic essay on gender in advertising by Reena Mistry . This was originally published in full in David Gauntlett's book 'Media, Gender and Identity'. Then, answer the following questions: 1) How does Mistry suggest advertising has changed since the mid-1990's? -Increasingly employed images in which the gender and sexual orientation of the subject(s) are markedly (and purposefully) ambiguous. 2) What kinds of female stereotypes were found in advertising in the 1940's and 1950's? - Betty Friedan (1963) claims this led  to the creation of the 'feminine mystique': 'the highest value and the only real commitment for  women lies in the fulfilment of their own femininity. 3) How did the increasing influence of clothes and make-up change representations of women in advertising? - The  of expansion in