Introduction to advertising
Introduction to advertising: blog tasks Answer the following questions on your blog: 1) How does the Marmite Gene Project advert use narrative? Apply some narrative theories here. -The advert starts at an equilibrium where the family is peaceful and happy but then a disequilibrium comes along where the hidden marmite is discovered new equilibrium is where the marmite finds a home that appreciates the marmite and likes it. 2) What persuasive techniques are used by the Marmite advert? -It was a funny narrative because it made the marmite look as if it had feelings and was an actual person,the narrative caused people to laugh and feel the comedy. 3) Focusing specifically on the Media Magazine article, what does John Berger suggest about advertising in ‘Ways of Seeing’? -Advertising makes us dissatisfied with our present selves and promotes the idea that we can buy our way to a better life. There's the quotes of ‘All publicity works on anxiety.' 4) What is it psychologists refer to