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Advertising: Postcolonialism

  Introduction to Postcolonialism: blog tasks Answer the following questions on your blog: 1) Look at the first page. What is colonialism - also known as  cultural imperialism?  -From the 16th  century onwards, European countries  effectively got into a race to see how  many undiscovered lands they could  conquer first, and by ‘undiscovered’ I  mean, ‘countries where the indigenous  population didn’t have good enough  weapons to fight back’. 2) Now look at the second page. What is postcolonialism?  -  A  range of theories and ideas that have come from the legacy of colonialism and slavery. It attempts to define attitudes and values that can often still persist in society today – such as an assumption of the superiority of white Western values and ideals in relation to other cultures. 3) How does Paul Gilroy suggest postcolonialism influences British culture? - Postcolonial melancholia (sadness) to reflect Britain failure to come to terms with losing its empire. Britain is still  obsess
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Feminist theory: blog tasks

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  Media Magazine reading - two articles on feminism and theory Read  Playing With The Past: Post-feminism and the Media  ( MM40 , page 64 -  our Media Magazine archive is here ). This is a great example of sophisticated media analysis and an indication of the level we want to be writing at by the end of the two-year course. 1) What examples are provided from the two texts of the 'male gaze' (Mulvey)? -HBO’s Pan Am and Beyoncé’s music video for ‘Why Don’t You Love Me’, both  which use the historical setting of the Fifties and early Sixties, a time before the Feminist movement, to reinforce post-feminist ideologies. 2) Do texts such as these show there is no longer a need for feminism or are they simply sexism in a different form? -In the pilot episode of Pam Am we see Laura having her weight and appearance checked this shows we do still need feminism as it acknowledges the terrible sexism the women experience, and even punishing male characters who behave in a sexist way. Beyonc
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David Gauntlett:Gender, identity and advertising

David Gauntlett: academic reading Read  this extract from Media, Gender and Identity by David Gauntlett . This is another university-level piece of academic writing so it will be challenging - but there are some fascinating ideas here regarding the changing representation of men and women in the media. 1) What examples does Gauntlett provide of the "decline of tradition"? - The traditional view of a woman as a housewife or low-status worker has been kick-boxed out of the picture by the feisty, successful 'girl power' icons. -Meanwhile the masculine ideals of absolute toughness, stubborn self-reliance and emotional silence have been shaken by a new emphasis on men's emotions, need for advice, and the problems of masculinity. 2) How does Gauntlett suggest the media influences the way we construct our own identities? -H ow media influences us where modern western societies forces people to create their own identity and lifestyle, even if their preferred options are r
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MIGRAIN 3 Assessment - Learner response

1) Type up your feedback in  full  (you don't need to write the mark and grade if you want to keep this confidential). -WWW: Marwa, a solid response for question 2-lots of discussion around social/cultural contexts in reference to representations in advertising -valid points and theories discussed. -EBI: Not enough focus in textural analysis for question 1-more focus needed on mis-en-scene. 2) Read  the mark scheme for this assessment  carefully. Write down the number of marks you achieved for the two  questions: -3/8; 9/12 3) For  Question 2  on the social and cultural contexts of gender representations, identify  three  potential points in the mark scheme that you didn't include in your answer. -Butlers theory-gender is not natural but instead socially constructed, gender is a performance. -Bell Hooks-equal rights about black women in media is not represented instead the typical white are. -Mulvey-theories about male gaze, but also female gaze. 4) Having read the whole mark s
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January assessment learner response

1) Type up your feedback in  full  (you don't need to write the mark and grade if you want to keep this confidential). -WWW: Marwa, some attempt at analysing the unseen media product -EBI: Quite simply, your grade is a reflection of how much blog work is missing. You need  to improve on this immediately or your grades will remain similar in future assessments. 2) Read  the mark scheme for this assessment carefully . Identify at least  one  potential point that you missed out on for each question in the assessment. -Question 1: I need to increase my knowledge of media, because had I known about Stormzy's past concerts and why he wore the union jack then I could have linked it to the poster and why he was holding it instead of wearing it  -Question 2: I need to learn the strategy's so that I could answer this question better and therefore then give advantages to each one. For example, for  vertical integration they can m aintain control and profit at every stage of chain of p
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Introduction to feminism

Everyday Sexism Watch the Everyday Sexism TED talk from Laura Bates (linked above) and answer the following questions: 1) Why did Laura Bates start the Everyday Sexism project? -She started it because of the sexual assault she went through on a daily basis that was seen as normal even though it wasn't. She wanted to support other women that also went through similar situations,  whom were to afraid to speak up because it was seen as normal thing that they should "quietly" deal with. 2) How does the Everyday Sexism project link to the concept of post-feminism? Is feminism still required in western societies? -Although the society says that we are in a state of post-feminism it still exists because if it didn't women wouldn't be afraid of being sexually harassed and assaulted everywhere they are, weather it is at work or on a night out. Therefore, feminism is still required in the western society 3) Why was new technology essential to the success of the Everyday Sex
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Media regulation

Read the Factsheet 128 and complete the following questions/tasks: 1) What is regulation and why do media industries need to be regulated? -Systems of regulation are required to provide rules and regulations to ensure that organisations operate fairly . 2) What is OFCOM responsible for? - OFCOM is responsible for regulating  broadcast media such as TV and Radio. 3) Look at the section on the OFCOM broadcasting code. Which do you think are the three most important sections of the broadcasting code and why? -Section 8: Privacy-everyone should watch what they want knowing they  have a certain level of privacy while watching, and without worry about it being shown to the people around them. -Section 1: Protecting the Under-Eighteens-under 18's shouldn't be shown content that isn't for their age, because if could harm them. - Section 2: Harm and Offence-a show can be harmful to some people and they can take offence from it, so it is better to make sure this will not ha ppen. 4)
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