Marwamediaexam

Introduction to advertising: blog tasks Answer the following questions on your blog: 1) How does the Marmite Gene Project advert use narrative? Apply some narrative theories here. -The advert starts at an equilibrium where the family is peaceful and happy but then a disequilibrium comes along where the hidden marmite is discovered new equilibrium is where the marmite finds a home that appreciates the marmite and likes it. 2) What persuasive techniques are used by the Marmite advert? -It was a funny narrative because it made the marmite look as if it had feelings and was an actual person,the narrative caused people to laugh and feel the comedy. 3) Focusing specifically on the Media Magazine article, what does John Berger suggest about advertising in ‘Ways of Seeing’? -Advertising makes us dissatisfied with our present selves and promotes the idea that we can buy our way to a better life. There's the quotes of ‘All publicity works on anxiety.' 4) What is it psychologists re...

  Research: 1) Use Google to research potential magazines that you could use as your brand/design for this project.  Create a shortlist of  three  potential magazines and embed an example front cover from each one. We recommend looking at lifestyle magazines or a similar genre as these are more achievable to re-create. -Vogue -GQ -House and Garden 2) Choose  one  of the three magazine brands to use for your project e.g. GQ, Vogue or The Gentlewoman. Then f ind  three  different front covers for your chosen magazine and embed them in your blogpost. Analyse the fonts, colours and typical design. What is the language or writing style? How are the cover lines written? What camera shot is generally used for the cover image? You need to become an expert in the design and construction of this magazine and its branding. -House and Garden 

Advertising and Marketing index Your Advertising and Marketing index should include the following: 1)  Advertising: Introduction to advertising 2)  Advertising: the representation of women in advertising 3)  Advertising: Gauntlett and masculinity 4)  Advertising: Score hair cream CSP 5)  Advertising: Introduction to Postcolonialism 6)  Advertising: Sephora Black Beauty is Beauty CSP

Blog tasks: Sephora Black Beauty Is Beauty CSP Read these articles on the Sephora campaign:  The Drum: Black Beauty is Beauty by RGA Glossy: Sephora celebrates Black beauty in new digital and TV campaign Wider reading on Sephora Black Beauty Is Beauty Refinery29: Sephora’s ‘Black Beauty Is Beauty’ Short Film Celebrates Black Innovation Complete the following questions/tasks: 1) What was Sephora trying to achieve with the campaign? -The campaign is part of the retailer’s broader commitment to advancing racial equity in the beauty and retail sectors. Popular cosmetics retailer Sephora has today launched a new national ad campaign spotlighting the outsized impact of Black innovations on the world of beauty. The campaign’s hero film ‘Black Beauty is Beauty’ spotlights Black stories, communities and cultural traditions behind popular beauty tools and techniques beloved by people everywhere. 2) What scenes from the advert are highlighted as particularly significant in the ...