Marwamediaexam

Narrative Go to our Media Magazine archive (issue MM79) and read the feature All Too Well on Taylor Swift and how she controls her own narrative. Answer the following questions:  1) Why is Taylor Swift re-recording her earlier albums?  -   Swift’s deal with Big Machine ended in 2018 and she  signed with Republic Records, but the masters remained with her former label, which was subsequently purchased by  Scooter Braun for a reported $300m – with his purchase of the label, Braun became the owner of Swift’s masters in late 2020 on the condition that he would continue to financially profit from them. She quickly announced her intentions to re-record  her Big Machine albums, which would give her complete  ownership of the records and nullify Braun’s involvement. 2) Why did Taylor Swift choose to make the short film 'All Too Well'?  -T o show how she has broken free of control by others and created an image of the greatest artists of all times. 3) What...

  Clay Shirky: End of audience blog tasks Media Magazine reading Media Magazine 55 has an overview of technology journalist Bill Thompson’s conference presentation on ‘What has the internet ever done for me?’ It’s an excellent summary of the internet’s brief history and its impact on society. Go to  our Media Magazine archive , click on MM55 and scroll to page 13 to read the article ‘What has the internet ever done for me?’ Answer the following questions: 1) Looking over the article as a whole, what are some of the positive developments due to the internet highlighted by Bill Thompson? -"The network doesn’t care what the data means or how it is used, and that is its main strength and main weakness. It means the Net is open to innovation like email, the web, Spotify or Snapchat – but is also makes it next to impossible to stop spam, abuse or the trading of images of child abuse. These two sides of the network are always with us." 2) What are the negatives or dangers linked to ...

1) Media Magazine reading Media Magazine 72 has a feature linking YouTube influencers to A Level media theories. Go to  our Media Magazine archive , click on MM72 and scroll to page 60 to read the article ‘The theory of everything - using YouTubers to understand media theory’. Answer the following questions: 1) How has YouTube "democratised media creativity"? -The YouTube platform has democratised media creativity, with ordinary users uploading their own content: they are ‘producers’ (producer-users) and ‘prosumers’ (producer-consumers). Content is published first and then filtered or judged later by audiences. 2) How does YouTube and social media culture act as a form of cultural imperialism or 'Americanisation'?  -We could argue that YouTube influencers encourage the spread of US cultural references, language and attitudes. This form of globalisation implies a dominance of Western cultural attitudes (cultural hegemony) – ‘the West vs the Rest’. 3) How do influencers...