Public service broadcasting

Ofcom review of PSB in Britain

In 2020 Ofcom published its findings from a five year review of public service broadcasting in Britain. Read the introduction to their report - pages 3-7. You'll need your Greenford Google login to view the document.

1) Look at page 3. Why is it a critical time for public service broadcasting? 

-Public service broadcasting is at a crucial time because audience viewing habits continue to change rapidly.

2) Read page 4. How has TV viewing changed in recent years? 

-The way which people watch television has changes as live broadcast viewing has declines as audiences increasingly choose to view content at a time that suits them. People are watching the PSB channels less, as they are no longer the only or necessarily audiences’ preferred source of content.

3) Still on page 4, what aspects of PSB do audiences value and enjoy? 

-They have trustworthy news sharing unbiased views and programmes that show different aspects of UK life and culture.

4) Look at pages 4-5. Find and note down the statistics in this section on how much TV audiences tend to watch and how they watch it. 

-Viewers and listeners of all ages have rapidly adopted these newer media, with the average viewer now spending over an hour a day watching services like Netflix and YouTube.

5) Read the section on page 5 discussing the importance of PSB. Again, find the statistics and explain the value of public service broadcasting in Britain.

-Viewers and listeners value programmes that inform their understanding of the world and that show
different aspects of UK life and culture.The PSB channels provide approximately 32,000 hours of new UK content.

Goldsmiths report on Public Service TV

1) What does the report state has changed in the UK television market in the last 20 years?

-The channels has reduced the market share of the public service broadcasters ( BBC, ITV, Channel 4 and Channel 5)  they have largely retained their prominence and developed portfolio services.

2) Look at page 4. What are the principles that the report suggests need to be embedded in regulation of public service broadcasting in future?

-Principles of independence
-Universality
-Citizenship
-Quality and diversity 

3) What does the report say about the BBC?

-The BBC is the most important part of the television ecology, but the model of universality underpinning its public service credentials is under threat.

4) According to the report, how should the BBC be funded in future?

-The government should replace the licence fee as soon as it is practically possible with a more progressive funding mechanism such as a tiered platform-neutral household fee.

5) What does the report say about Channel 4?

-Channel 4 occupies a critical place in the public service ecology – supporting the independent production sector and airing content aimed specifically at diverse audiences.Its remit has remained flexible and it has moved with the times.

6) How should Channel 4 operate in future?

-Channel 4 should not be privatised – neither in full or in part – and we believe that the government should clarify its view on Channel 4’s future as soon as possible.

7) Look at page 10 - new kids on the block. What does the report say about new digital content providers and their link to public service broadcasting?

-They are now producing video content of public service characters. 

Final questions - YOUR opinion on public service broadcasting

1) Should the BBC retain its position as the UK’s public service broadcaster?

-Yes, the public needs unbiased information and programmes that show different aspects of UK life and culture.

2) Is there a role for the BBC in the 21st century digital world?

-I think the BBC is still partly in the 21st century world however it should target younger audiences as they are the majority of the people that obtain most of the media.

3) Should the BBC funding model (licence fee) change? How?

-Yes, it should change because in this day and age it is very easy to obtain information about the news through other free websites.

Comments

Post a Comment

Popular posts from this blog

Advertising assessment learner response

  Learner response blog tasks 1) Type up your feedback in  full  (you don't need to write the mark and grade if you want to keep this confidential). -WWW: Marwa, an overall fair assessment. Your question 2 was very good and clear and you were able to compare both adverts. -EBI: Not enough detailed textual analysis for question 1.Also question 3 was too opinionated and not supported with enough theory to validate your argument. 2) Read  the whole mark scheme for this assessment carefully . Identify at least  one  potential point that you missed out on for each question in the assessment. -Question one: monochrome: black and white colour scheme. -Question two: Representation of women in the Score advert reflects the changing role of women in the 1960s to some extent. This is no longer the stereotypical 1950s housewife -Question three: Paul Gilroy's theory about 'othering' 3) Look at your answer ...
Read more

Feminist theory: blog tasks

Image
  Media Magazine reading - two articles on feminism and theory Read  Playing With The Past: Post-feminism and the Media  ( MM40 , page 64 -  our Media Magazine archive is here ). This is a great example of sophisticated media analysis and an indication of the level we want to be writing at by the end of the two-year course. 1) What examples are provided from the two texts of the 'male gaze' (Mulvey)? -HBO’s Pan Am and Beyoncé’s music video for ‘Why Don’t You Love Me’, both  which use the historical setting of the Fifties and early Sixties, a time before the Feminist movement, to reinforce post-feminist ideologies. 2) Do texts such as these show there is no longer a need for feminism or are they simply sexism in a different form? -In the pilot episode of Pam Am we see Laura having her weight and appearance checked this shows we do still need feminism as it acknowledges the terrible sexism the women experience, and even punishing male char...
Read more

Hesmondhalgh:Cultural Industries

Cultural Industries: blog task 1) What does the term 'Cultural Industries' actually refer to? - The term ‘cultural industry’ refers to the creation, production, and  distribution of products 2) What does Hesmondhalgh identify regarding the societies in which the cultural industries are highly profitable? - Hesmondhalgh identifies that the societies in which the cultural industries are highly profitable tend to be societies that support the conditions where large companies, and their political allies, make money. 3) Why do some media products offer ideologies that challenge capitalism or inequalities in society? - This occurs because companies in the cultural industry must consistently compete with each other to attract audience members. 4) Look at page 2 of the factsheet. What are the problems that Hesmondhalgh identifies with regards to the cultural industries? -Risky business -Semi-public goods; the need to create scarcity -High production costs and low reproduction costs -Cr...
Read more