Advertising assessment learner response

 Learner response blog tasks

1) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential).

-WWW: Marwa, an overall fair assessment. Your question 2 was very good and clear and you were able to compare both adverts.

-EBI: Not enough detailed textual analysis for question 1.Also question 3 was too opinionated and not supported with enough theory to validate your argument.

2) Read the whole mark scheme for this assessment carefully. Identify at least one potential point that you missed out on for each question in the assessment.

-Question one: monochrome: black and white colour scheme.
-Question two: Representation of women in the Score advert reflects the changing role of women in the 1960s to some extent. This is no longer the stereotypical 1950s housewife
-Question three: Paul Gilroy's theory about 'othering'

3) Look at your answer and the mark scheme for Question 1 (Diamonds advert unseen text). List three examples of media terminology or theory that you could have included in your answer. 

-Black tie as a phallic object (Mulvey) – being grabbed by female model.
-Stereotypical ideals of beauty – slim, twenty-something, white.
-Man as the hunted, looked-at object; objectification of men (Gill – female gaze).

4) Look at your answer and the mark scheme for Question 2. What aspects of the cultural and historical context for the Score hair cream advert do you need to revise or develop in future?

-The representation of the male as hunter in a foreign jungle setting suggests a reference to the British Empire and the colonial dominance of the 19th century. 

5) Now look over your mark, comments and the mark scheme for Question 3 - the 9-mark question on Sephora Black Beauty Is Beauty. List any postcolonial terminology you could have added to your answer here.  

-‘Othering’ or racial otherness: Paul Gilroy uses the term to show that races other then the white were seen as less then them.
-Double consciousness: Paul Gilroy used the term double consciousness to reflect the Black experience in the UK and USA.
-Cultural conviviality: This refers to the real-world multiculturalism and racial harmony that most people experience on a day-to-day basis.

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