Baseline assessment learner response

Baseline assessment learner response

Create a new blog post called 'Y13 baseline assessment learner response' and complete the following tasks:

1) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential).

-WWW: Marwa,a solid effort overall.In particular a great response for question 2(media effects theories),your question 3(magazine and audiences)demonstrates strong knowledge of both CSP's.
-EBI: Give examples for News-beat(question 1) and also consider more on the industries section for magazine(question 3).


2) Focusing on the BBC News-beat question, write three ways it helps to fulfil the BBC's mission statement that you didn't include in your original assessment answer. Use the mark scheme for ideas.

-News-beat offers educational content through some of the news stories selected to be in the
daily bulletins. Examples include a News-beat story on a project highlighting street
harassment of women which serves to educate both male and female listeners on the
impact of harassment on victims.
-News-beat informs Radio 1 listeners about the news – important events going on in the UK
and around the world including breaking news and developing stories. This includes politics,
economics, crime, sport and entertainment.
-inform younger audiences aged 15-29.


3) Question two asked you how useful media effects theories are in understanding the audience response to War of the Worlds. Complete the following:
  • Gerbner's Cultivation theory: useful or not useful? Why? 
-Gerbner’s Cultivation theory is very useful in understanding how American radio’s recent convention in the 1930s of ‘breaking news’ (‘We interrupt this broadcast to bring you...’) may have made audiences more likely to believe the fictional radio play was real.
  • Frankfurt School's Hypodermic Needle model: useful or not useful? Why?
-The Frankfurt School’s hypodermic needle theory is arguably supported by the reported audience panic following the War of the Worlds broadcast in 1938. However, this theory has been widely discredited and considering a media audience as ‘empty vessels’ is overly simplistic and not useful.
  • Stuart Hall's Reception theory: useful or not useful? Why?
-Stuart Hall’s reception theory is arguably more useful than traditional effects theories in analysing audience reaction – some would have believed it (preferred reading?), other sections of the audiences would have challenged or rejected it entirely. Even then, was Welles’s intention to genuinely panic listeners (i.e. the preferred reading)? This is questionable.


4) Write a full essay plan for the 25-mark Magazines question. The mark scheme contains plenty of ideas you can use here. Your plan should include notes/bullet points addressing the following:
  • Introduction: one sentence answering the original question and laying out your argument clearly.
-Both GQ and The Gentlewoman have been very successful in attracting their target audience despite
the impact of digital media on traditional print industries.

  • Paragraph 1 content/ideas:
-GQ:
-UK based magazine
-Published first in 1988
-Talk about the ,magazine as a whole
  • Paragraph 2 content/ideas:
-GQ: Give their target audience and whether they have been successful in this;Wealthy, middle to upper middle class men (average HHI of £138k, 61% ABC1).
  • Paragraph 3 content/ideas:
-The Gentlewoman:
-Published first in 2010
-Talk about the ,magazine as a whole
  • Paragraph 4 content/ideas:
-The Gentlewoman:Give their target audience and whether they have been successful in this;Women.
  • Conclusion: sum up your argument a final time in one sentence
-I believe that both of the magazine have successfully for the big part have attracted their target audiences.


5) Finally, identify three key skills/topics you want to work on in A Level Media this year before the final exams in the summer.

-Industries section for magazine
-Facts about News-beat
-Practice question 1 for the future

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