'Reading an image - media codes'.

 'Reading an image - media codes'.


1) Analyse this RBK 50 Cent advert using the media codes you learned in the lesson: Technical, Written or verbal, Symbolic or non-verbal, Narrative. 


-50 cent is keeping strong eye contact which makes him have a serious face therefore meaning that the advert may be getting across a strong message as well.
-Lighting is dark which could mean that the focus is meant to be on him and only him, the audience should be intrigued to look at him first.
-He is wearing a chain which implies some sort of wealth.
-The colour codes of white and black could mean a flashback. His past is always with him and he is always reminded of it.
-The placement of 50 cent on one side and the writing on another shows that his past and present both are the reason he is the person he is and his past will always be with him no matter what.
-The typography also show his past will always be with him the o's being coloured in show bullets that he was shot with in the past, he will always carry those scares with him but they are not bad memorises instead some sort of way to remind him that he is strong.
-The way 'I am' is written on one side show that he is always reminded of his past but doesn't regret it, he holds it dear to him as it made him who he is. Also the 'what i am' on another side shows that he is a different and new person.
-The writing in the top right corner is quiet small which may mean that it isn't that important and 50 cent is more important, however the words mean a lot to 50 cent as he has said it himself to everyone around him and himself, as a way of motivation.



2) Next, analyse a print advert of your choice using the same media codes: Technical, Written or verbal, Symbolic or non-verbal, Narrative. Make sure you add your chosen print advert using the 'Add image' button in blogger (use Google Images to find the advert first and save it to your pictures or downloads).


-The 2008 presidential campaign was successful because of this poster.
-The red ,blue ,and white  shows that Obama is willing to work to make America a better place for its citizens
-the bold writing of hope is trying to gain its audiences attention and show us that there is hope for the country to become a better place.
-Obama being the centre of the advert shows us that he we lead America to be a better place














Comments

Post a Comment

Popular posts from this blog

Advertising assessment learner response

  Learner response blog tasks 1) Type up your feedback in  full  (you don't need to write the mark and grade if you want to keep this confidential). -WWW: Marwa, an overall fair assessment. Your question 2 was very good and clear and you were able to compare both adverts. -EBI: Not enough detailed textual analysis for question 1.Also question 3 was too opinionated and not supported with enough theory to validate your argument. 2) Read  the whole mark scheme for this assessment carefully . Identify at least  one  potential point that you missed out on for each question in the assessment. -Question one: monochrome: black and white colour scheme. -Question two: Representation of women in the Score advert reflects the changing role of women in the 1960s to some extent. This is no longer the stereotypical 1950s housewife -Question three: Paul Gilroy's theory about 'othering' 3) Look at your answer and the mark scheme for  Question 1  (Diamonds advert unseen text). List  thre
Read more

MIGRAIN: Index

1) Introduction to Media: 10 questions 2) Semiotics blog tasks 3)  Language: Reading an image - media codes 4) Media consumption audit 5) Reception theory - advert analyses 6)  Genre: Factsheets and genre study questions 7) Narrative: Factsheet questions
Read more

Hesmondhalgh:Cultural Industries

Cultural Industries: blog task 1) What does the term 'Cultural Industries' actually refer to? - The term ‘cultural industry’ refers to the creation, production, and  distribution of products 2) What does Hesmondhalgh identify regarding the societies in which the cultural industries are highly profitable? - Hesmondhalgh identifies that the societies in which the cultural industries are highly profitable tend to be societies that support the conditions where large companies, and their political allies, make money. 3) Why do some media products offer ideologies that challenge capitalism or inequalities in society? - This occurs because companies in the cultural industry must consistently compete with each other to attract audience members. 4) Look at page 2 of the factsheet. What are the problems that Hesmondhalgh identifies with regards to the cultural industries? -Risky business -Semi-public goods; the need to create scarcity -High production costs and low reproduction costs -Cr
Read more