MIGRAIN: Index

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Advertising assessment learner response

  Learner response blog tasks 1) Type up your feedback in  full  (you don't need to write the mark and grade if you want to keep this confidential). -WWW: Marwa, an overall fair assessment. Your question 2 was very good and clear and you were able to compare both adverts. -EBI: Not enough detailed textual analysis for question 1.Also question 3 was too opinionated and not supported with enough theory to validate your argument. 2) Read  the whole mark scheme for this assessment carefully . Identify at least  one  potential point that you missed out on for each question in the assessment. -Question one: monochrome: black and white colour scheme. -Question two: Representation of women in the Score advert reflects the changing role of women in the 1960s to some extent. This is no longer the stereotypical 1950s housewife -Question three: Paul Gilroy's theory about 'othering' 3) Look at your answer ...
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Feminist theory: blog tasks

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  Media Magazine reading - two articles on feminism and theory Read  Playing With The Past: Post-feminism and the Media  ( MM40 , page 64 -  our Media Magazine archive is here ). This is a great example of sophisticated media analysis and an indication of the level we want to be writing at by the end of the two-year course. 1) What examples are provided from the two texts of the 'male gaze' (Mulvey)? -HBO’s Pan Am and Beyoncé’s music video for ‘Why Don’t You Love Me’, both  which use the historical setting of the Fifties and early Sixties, a time before the Feminist movement, to reinforce post-feminist ideologies. 2) Do texts such as these show there is no longer a need for feminism or are they simply sexism in a different form? -In the pilot episode of Pam Am we see Laura having her weight and appearance checked this shows we do still need feminism as it acknowledges the terrible sexism the women experience, and even punishing male char...
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Hesmondhalgh:Cultural Industries

Cultural Industries: blog task 1) What does the term 'Cultural Industries' actually refer to? - The term ‘cultural industry’ refers to the creation, production, and  distribution of products 2) What does Hesmondhalgh identify regarding the societies in which the cultural industries are highly profitable? - Hesmondhalgh identifies that the societies in which the cultural industries are highly profitable tend to be societies that support the conditions where large companies, and their political allies, make money. 3) Why do some media products offer ideologies that challenge capitalism or inequalities in society? - This occurs because companies in the cultural industry must consistently compete with each other to attract audience members. 4) Look at page 2 of the factsheet. What are the problems that Hesmondhalgh identifies with regards to the cultural industries? -Risky business -Semi-public goods; the need to create scarcity -High production costs and low reproduction costs -Cr...
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