Y12 exam - Media Paper 1: Learner response

Y12 exam - Media Paper 1: Learner response

1) Type up your feedback in full (you do not need to write mark/grade if you do not wish to).

-WWW: Marwa,well done! An improvement and a pleasure to r3ead your assessment, lots to credit! Strong knowledge of contexts around Score CSP + Lil Nas!

-EBI: Develop unseen media product analysis +subject specific terminology revision.

2) Read the mark scheme for this exam carefully, paying particular attention to the 'indicative content' for each question. This is some of the best analysis you can do as it gives you an idea of what the exam board is expecting. For your LR blogpost, identify ONE point you could have added for the first three questions in Section A:

Q1 (unseen text) additional point/theory: 

-The verbal codes (anchorage text, slogan) offer connotations of wealth, success, independence but also youth (“You’ve come this far on your own terms”...“Now is a good time for your first Swiss Watch”)

Q2 (unseen text and CSP) additional point/theory/CSP reference: 

-Advert manages to be simultaneously representative of 21st century masculinity while also
nodding to traditional male dominance.

Q3 (music video) additional point/theory/CSP reference: 

-The final scene of the video in the line dancing hall perhaps suggests cultural conviviality – a postcolonial term describing the harmonious relations between different races that can be found in many communities.

3) Now focus on Section B. Section B began with two questions testing your knowledge of industry terminology. Make sure you know the answers to these (get the answers from the mark scheme if you have to):

Benefits of vertical integration: 

-Greater control of the production process
-Lower costs and higher profits

Definition and benefits of diversification: 

-Diversification is when a media company branches out into a different area of the media industries.

4) The Section B CSP focus was on Blinded By The Light. The impact of new technology on distribution was a weaker area in most answers. Pick out three points from the mark scheme that you could have included in your answer here.

-Film was largely unsuccessful at the box office with many industry figures blaming a release strategy that failed to build on positive word-of-mouth and pitted the film against Yesterday, another music-based historical film with a romantic storyline.
-However, technology arguably has saved the film (and New Line Cinema who paid $15m for the rights to distribute) with deals to make Blinded By The Light available first on Amazon Prime and then on Netflix. This means the film will continue to generate income despite the initial disappointing box office figures.
-Directed by Gurinder Chadha who had previous success with Bend It Like Beckham and
bought at auction by New Line Cinema for a traditional summer release.

5) Finally, identify three things you plan to revise before your next Media assessment or mock exam (e.g. terminology, particular theories or CSPs etc.) 

-Media terminology like vertical integration.
-Unseen media product analysis
-Subject specific terminology revision.

Comments

Post a Comment

Popular posts from this blog

Advertising assessment learner response

  Learner response blog tasks 1) Type up your feedback in  full  (you don't need to write the mark and grade if you want to keep this confidential). -WWW: Marwa, an overall fair assessment. Your question 2 was very good and clear and you were able to compare both adverts. -EBI: Not enough detailed textual analysis for question 1.Also question 3 was too opinionated and not supported with enough theory to validate your argument. 2) Read  the whole mark scheme for this assessment carefully . Identify at least  one  potential point that you missed out on for each question in the assessment. -Question one: monochrome: black and white colour scheme. -Question two: Representation of women in the Score advert reflects the changing role of women in the 1960s to some extent. This is no longer the stereotypical 1950s housewife -Question three: Paul Gilroy's theory about 'othering' 3) Look at your answer and the mark scheme for  Question 1  (Diamonds advert unseen text). List  thre
Read more

Feminist theory: blog tasks

Image
  Media Magazine reading - two articles on feminism and theory Read  Playing With The Past: Post-feminism and the Media  ( MM40 , page 64 -  our Media Magazine archive is here ). This is a great example of sophisticated media analysis and an indication of the level we want to be writing at by the end of the two-year course. 1) What examples are provided from the two texts of the 'male gaze' (Mulvey)? -HBO’s Pan Am and Beyoncé’s music video for ‘Why Don’t You Love Me’, both  which use the historical setting of the Fifties and early Sixties, a time before the Feminist movement, to reinforce post-feminist ideologies. 2) Do texts such as these show there is no longer a need for feminism or are they simply sexism in a different form? -In the pilot episode of Pam Am we see Laura having her weight and appearance checked this shows we do still need feminism as it acknowledges the terrible sexism the women experience, and even punishing male characters who behave in a sexist way. Beyonc
Read more

Advertising: Postcolonialism

  Introduction to Postcolonialism: blog tasks Answer the following questions on your blog: 1) Look at the first page. What is colonialism - also known as  cultural imperialism?  -From the 16th  century onwards, European countries  effectively got into a race to see how  many undiscovered lands they could  conquer first, and by ‘undiscovered’ I  mean, ‘countries where the indigenous  population didn’t have good enough  weapons to fight back’. 2) Now look at the second page. What is postcolonialism?  -  A  range of theories and ideas that have come from the legacy of colonialism and slavery. It attempts to define attitudes and values that can often still persist in society today – such as an assumption of the superiority of white Western values and ideals in relation to other cultures. 3) How does Paul Gilroy suggest postcolonialism influences British culture? - Postcolonial melancholia (sadness) to reflect Britain failure to come to terms with losing its empire. Britain is still  obsess
Read more