Y12 exam - Media Paper 1: Learner response

Y12 exam - Media Paper 1: Learner response

1) Type up your feedback in full (you do not need to write mark/grade if you do not wish to).

-WWW: Marwa,well done! An improvement and a pleasure to r3ead your assessment, lots to credit! Strong knowledge of contexts around Score CSP + Lil Nas!

-EBI: Develop unseen media product analysis +subject specific terminology revision.

2) Read the mark scheme for this exam carefully, paying particular attention to the 'indicative content' for each question. This is some of the best analysis you can do as it gives you an idea of what the exam board is expecting. For your LR blogpost, identify ONE point you could have added for the first three questions in Section A:

Q1 (unseen text) additional point/theory: 

-The verbal codes (anchorage text, slogan) offer connotations of wealth, success, independence but also youth (“You’ve come this far on your own terms”...“Now is a good time for your first Swiss Watch”)

Q2 (unseen text and CSP) additional point/theory/CSP reference: 

-Advert manages to be simultaneously representative of 21st century masculinity while also
nodding to traditional male dominance.

Q3 (music video) additional point/theory/CSP reference: 

-The final scene of the video in the line dancing hall perhaps suggests cultural conviviality – a postcolonial term describing the harmonious relations between different races that can be found in many communities.

3) Now focus on Section B. Section B began with two questions testing your knowledge of industry terminology. Make sure you know the answers to these (get the answers from the mark scheme if you have to):

Benefits of vertical integration: 

-Greater control of the production process
-Lower costs and higher profits

Definition and benefits of diversification: 

-Diversification is when a media company branches out into a different area of the media industries.

4) The Section B CSP focus was on Blinded By The Light. The impact of new technology on distribution was a weaker area in most answers. Pick out three points from the mark scheme that you could have included in your answer here.

-Film was largely unsuccessful at the box office with many industry figures blaming a release strategy that failed to build on positive word-of-mouth and pitted the film against Yesterday, another music-based historical film with a romantic storyline.
-However, technology arguably has saved the film (and New Line Cinema who paid $15m for the rights to distribute) with deals to make Blinded By The Light available first on Amazon Prime and then on Netflix. This means the film will continue to generate income despite the initial disappointing box office figures.
-Directed by Gurinder Chadha who had previous success with Bend It Like Beckham and
bought at auction by New Line Cinema for a traditional summer release.

5) Finally, identify three things you plan to revise before your next Media assessment or mock exam (e.g. terminology, particular theories or CSPs etc.) 

-Media terminology like vertical integration.
-Unseen media product analysis
-Subject specific terminology revision.

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